Work / Luna
Reopening photography for Luna, Dublin. A new fine-dining menu led by Chef Ben Dineen, photographed for clarity, precision and texture.
Luna reopened with a new fine-dining menu led by Chef Ben Dineen. The brief was straightforward: a body of food images precise enough to reflect the detail of the cooking, with the restraint a tasting menu deserves.
Plated dishes were shot with shallow focus, neutral surfaces and clean light — the kind of frames that hold up at hero size on a booking page or cropped tight on a feed.
The food, photographed at the same standard it’s served.
A second sequence followed kitchen process — tweezers, sauces, dough, finishing touches. Shot in close to keep the focus on craft and avoid the staged feel of generic kitchen content.
These images don’t replace the plated photography. They sit alongside it, showing the discipline that produces it.
Cocktails were photographed against Luna’s darker interior textures rather than on a clean studio surface — so each drink would read as part of the same evening as the food, not a separate menu item.
A small set of room shots provides context — the dining room the food arrives into, used sparingly across booking and listings without pulling attention away from the menu itself.
The finished set introduced the new menu without overselling it — food imagery sharp enough for a tasting site, kitchen imagery quiet enough to feel earned, drinks photographed inside the room they belong to.
A photography-led reset: precise where it needed to be, restrained everywhere else.
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