It is the menu on the table, the sticker on the takeaway box, the photograph on the booking page, the sign in the window, the drink in someone’s hand — and the atmosphere they remember afterwards.
Room Tone helps independent hospitality spaces make those small details feel like one connected world.
Four multi-format projects across restaurant, café, bar and fine dining — identity, photography, menus, packaging, content. Each engagement built to live together as one visual system.
Identity, print, photography and content — usually commissioned together. Hospitality brands are built out of small details that need to match.
Logos, marks, type, colour systems, visual tone and signage direction. Built to be recognisable at the size of a sticker and at the scale of a shopfront.
Food menus, drinks lists, wine lists, vouchers, postcards, table cards, stickers, packaging and printed collateral. The objects guests pick up and remember.
Food, drink, interiors, rooms, atmosphere, products and venue detail. Editorial-feeling images shot to live across menus, web, social and booking platforms.
Launch assets, campaign imagery, social posts, reels, website imagery and booking-platform visuals — built as a connected system, not loose one-offs.
Every engagement runs the same rhythm — look, define, build, capture, deliver. The depth changes; the order doesn’t.
We look at the space, current visuals, menus, website, signage, packaging and social presence — and what the place is trying to be.
We clarify what the place should feel like — and how that feeling should show up visually across every customer-facing detail.
We create the identity system, menus, print pieces, packaging direction and image language. Concept becomes object.
We photograph the food, drink, rooms, interiors, products, people and atmosphere — building a library that lives across every surface.
You receive ready-to-use files for print, web, social, booking platforms and launch — a complete visual system.
Room Tone is led by Adam O’Regan, a Dublin-based creative director, designer, photographer and filmmaker. The studio sits between a branding agency, a hospitality photographer, a print designer and a creative director.
We were built for independent places that need one coherent eye across every customer-facing detail — the logo, the cup, the menu, the room, the image, the sign, the post and the thing people remember afterwards.
Tell us what you’re opening, changing or trying to improve. Every enquiry is read by a person and replied to, usually within a working day.
